Hey be-you-tiful people!
I’m Randa.

A life coach, author and founder of Be You International who thrives on inspiring young people to live happy lives that are powered by passion.

Hey be-you-tiful people!

I’m Randa.

A life coach, author and founder of Be You International who thrives on inspiring young people to live happy lives that are powered by passion.

Bio

Definitions

Timeline

Bio

Definitions

Timeline

Randa El Zein Be You International

Bio

Bio

Born in Lebanon and raised in the United Arab Emirates where her dad (her favorite person in the world) was starting his own entrepreneurial business since before the UAE was united! Travelled far and wide for her education. Pursuing her #1 passion at the time, Interior design, got her to live in Italy and use it as a home base for travelling all of Europe, pursuing her other top passion.

She moved to Canada while in her twenties for a decade where a series of major life-changing events, got her to quit her interior design and real estate career and completely shift gears to equip herself with the necessary tools, certifications and trainings to aid her in her new found #1 passion of building and being of service to a Love Generation … All because of an actual dream she had while attending a retreat for women. One dream flipped her life right side up! So she started Be You International in Toronto and shortly, thereafter moved back to expand in UAE, be close to her family and make a difference in this part of the world. You can read more about her story in her newly published book PASSIONABILITY.

I believe …

… we need more happy people because happy people change the world. I’m here to build a love generation of happy people who are powered by passion.

I believe …

… happy people are those who bring their ALL to the game of life and utilize all their God given unique set of gifts, talents, personality and passion. That’s the essence of Being You.

I also believe that you have the power.

The power to step up and change your life and change the world around you along the way. You have the power to choose to get out of your comfort zone and do things differently — more passionately — more you.

Randa El Zein Be You International

I walked on burning coal in Florida, threw myself off a plane, twice, zip-lined the jungles of Belize and from the top of a sky scraper in Dubai, jumped off a 60 foot high pole in Fiji, walked on an active volcano in Greece, swam with nurse sharks, lived on 3 continents, gone to hell and back through a short lived marriage, survived a 10 day silent meditation retreat, also survived the Desert Warrior Challenge — a 10K run with obstacles — and my favorite of all, I started rock climbing seriously at 42.

I love the thrill of a challenge and to actually do something I thought was impossible. I assure you, I will have you go through the same through my private coaching sessions or workshop events or retreats. Same same but different.

Be You International Abu Dhabi

It doesn’t matter that I’m the only certified Passion Test facilitator in UAE or that I’m trained to be a kids coach or that I’m a certified Yoga instructor or that I’ve gone through one of the most rigorous life coaching certification programs in the world or that I have well over 1000 hrs of coaching under my belt or that I’m a certified Strategic Interventionist or that I have ICF’s PCC designation along my BA and Master’s in interior design and have many letters after my name.

It only matters that I absolutely kick ass (just like yours) into getting your shit out of the way. So that you have more clarity and space so you know what your passions truly are and then to have a game plan of how to bring more of that into your — now — happy life and the world.

Because we need more happy people in the world … did I mention this already?!
Be You International Abu Dhabi

Commitment to personal growth, happiness, empowerment and social change is what we thrive to instil in our community.

Our highly successful ‘east meets west’ approach brings together the modern Western self-help industry teachings and the ancient Eastern philosophies combining them with a strong affinity to the Middle Eastern’s unique cultural & societal norms and traditions in order to deliver practical, easy to understand methodologies, workshop events and products to inspire life-changing transformation.

Be You International is at the forefront of the empowerment industry in Abu Dhabi, and aspires to become one of the key providers of life coaching and innovative empowerment education solutions for Abu Dhabi, the U.A.E and beyond.

Our highly successful ‘east meets west’ approach brings together the modern Western self-help industry teachings and the ancient Eastern philosophies combining them with a strong affinity to the Middle Eastern’s unique cultural & societal norms and traditions in order to deliver practical, easy to understand methodologies, workshop events and products to inspire life-changing transformation.

Be You International is at the forefront of the empowerment industry in Abu Dhabi, and aspires to become one of the key providers of life coaching and innovative empowerment education solutions for Abu Dhabi, the U.A.E and beyond.

Vision & Mission

Be You International is dedicated to inspiring young people to be Powered by Passion™ and to creating empowering services, products & workshops for our community and the world. BYI is committed to inspiring confident future leaders & ambassadors for the greater good and to propagate a message of hope and positivity to the world. Ultimately, BYI intends to be the creator of a new Love Generation and to be of service to it.

Be You International is dedicated to inspiring young people to be Powered by Passion™ and to creating empowering services, products & workshops for our community and the world. BYI is committed to inspiring confident future leaders & ambassadors for the greater good and to propagate a message of hope and positivity to the world. Ultimately, BYI intends to be the creator of a new Love Generation and to be of service to it.

Our Logo Philosophy

Our Logo Philosophy

The butterfly is a symbol of transformation, rebirth and metamorphosis. Our logo is a butterfly that is formed of little butterflies that come in different colors, shapes and sizes because we hope to inspire young people who come to us, to embrace their individuality. When we fully become ourselves, utilizing our own strengths and talents doing what we love; that’s when we serve the world best. Simply BEing YOU can make such a big difference.

The logo symbolizes the collective effort required to create a more passionate world. We are empowered knowing that our smallest words and actions have the power to start change. The border of our big butterfly is left open to show that sky is the limit for each of those little butterflies transforming the world in their own time, in their own way, at their own pace. We are all unique in our own be-you-tiful way. We are not born to be confined in a mold and be all the same. Our freedom to be who we are enables us to be the change we want to see in the world. This is the essence of a Love Generation.

What is a Love Generation?

What is a Love Generation?

“If you want to go fast, go alone. If you want to go far, go together.”
– African Proverb
“If you want to go fast, go alone. If you want to go far, go together.”
– African Proverb

The Love Generation is a revolution – a social movement of young happy people who are powered by passion because they choose to conquer their fears and live their best lives, fulfill their potentials, and follow their passions to change their world. Happy people change the world. But we can’t do it alone. This is our collective effort creating the shift needed in this part of the world. Together we can create a Love Generation.

Be You International

Timeline

1975

Randa El Zein student years
Unquenchable thirst for reading.
(Read my siblings summer reading lists too)
Started writing a diary (a habit I kept up to date)
First experiences being bullied in school

1979

School years
Jumped from KG2 to Grade 2 (skipping Grade 1)
Youngest in her class throughout school and university years

1989

Randa El Zein 90s

1992

University years
Made it on the honors list 3 times
2 siblings who are 18 and 20 years younger came into my life
Interior Design teacher used my final project to show the others the calibre she’s looking for
Graduated with a BA in interior design and a minor in Fine Arts
Landed my first job as an Interior designer
and quit a year later & freelanced ever since!

1997

Randa El Zein student years
Randa El Zein 90s

2001

Lived in Italy and graduated with a Master’s diploma in Interior and Product Design (and travelled all over Europe)
Moved to Canada
Owned my very first home
Started volunteering helping seniors and troubled kids
Started taking self development courses
Randa El Zein 90s

2004

Randa El Zein

2006

Got a fortune cookie that said ‘Your name will be famous in the future’ & I believed it
Randa El Zein
Short lived difficult marriage
that got me into even more self growth workshops

2008

2010

Participated in a women’s retreat where I had the dream about wanting to help young women
Be You in the making…
Did a vision board that had the words Be You
& shortly after I sketched out the logo in one of my courses
Randa El Zein 90s

2011

Became a Kids Coach KCC
Did my first firewalk at UPW that kickstarted my healthy lifestyle
Randa El Zein at Tony Robbins' Firewalker
Randa El Zein at Tony Robbins' Firewalker

2012

Got my Passion Test certification
Randa El Zein
Did my 1st workshop in Abu Dhabi Aug 8, 2012
and got my YESS program into a school for the very first time,
then later into universities like Sorbonne & Petroleum Institute
Participated in NAJAH exhibition
and our booth was the talk of the show for 2 years
Randa El Zein at Tony Robbins' Firewalker

2013

Skydiving in Fiji
First 10km run
Trapeze jump in the Bahamas
Swimming with nurse sharks in Belize
all to help me conquer fear and what I thought was impossible
Randa El Zein
Randa El Zein at Tony Robbins' Firewalker

2014

Speaking at Sorbonne to hundreds of highschool students
Be You card set launched
Desert Warrior Challenge 10k – Oct
Summer camp launched
Surfing in Sri Lanka,
another vision board manifestation come true
First Enough is Enough women retreat
Got my PCC designation (almost 1000 hrs of coaching experience)
Happyness 101 Launched August 8th
First charity workshop event in Lebanon

2015

Randa El Zein
Randa El Zein at Tony Robbins' Firewalker

2016

Walk-A-Thought launched
Parenting with Passion launched and was the most publicised of our events
Happyness 101 was part of UAE’s The National Program for Happiness and Positivity
Participated in the Women Heritage Walk
crossing the desert between Al Ain & Abu Dhabi
Randa El Zein at Tony Robbins' Firewalker

2017

Became a certified Yoga instructor in Thailand
Randa El Zein
September 14th:
Published my first big book
PASSIONABILITY
Randa El Zein at Tony Robbins' Firewalker

2018

May 5th:
Launched PASSIONABILITY event
Randa El Zein
Started rock climbing outdoors
Randa El Zein
A future powered by passion lies ahead

Timeline

1975

Randa El Zein student years

1979

School years
Jumped from KG2 to Grade 2 (skipping Grade 1)
Youngest in her class throughout school and university years
Unquenchable thirst for reading.
(Read my siblings summer reading lists too)
Started writing a diary (a habit I kept up to date)
First experiences being bullied in school

1992

University years
Randa El Zein 90s
Made it on the honors list 3 times
2 siblings who are 18 and 20 years younger came into my life
Interior Design teacher used my final project to show the others the calibre she’s looking for
Graduated with a BA in interior design and a minor in Fine Arts

1997

Randa El Zein student years
Landed my first job as an Interior designer and quit a year later & freelanced ever since!

2001

Randa El Zein 90s
Lived in Italy and graduated with a Master’s diploma in Interior and Product Design (and travelled all over Europe)

2004

Moved to Canada
Randa El Zein
Owned my very first home
Started volunteering helping seniors and troubled kids
Started taking self development courses
Randa El Zein 90s

2006

Got a fortune cookie that said ‘Your name will be famous in the future’ & I believed it
Randa El Zein

2008

Short lived difficult marriage
that got me into even more self growth workshops

2010

Participated in a women’s retreat where I had the dream about wanting to help young women

2011

Became a Kids Coach KCC
Be You in the making…
Randa El Zein 90s
Did a vision board that had the words Be You & shortly after I sketched out the logo in one of my courses

2012

Did my first firewalk at UPW that kickstarted my healthy lifestyle
Randa El Zein at Tony Robbins' Firewalker
Randa El Zein at Tony Robbins' Firewalker
Got my Passion Test certification
Did my 1st workshop in Abu Dhabi Aug 8, 2012
and got my YESS program into a school for the very first time,
then later into universities like Sorbonne & Petroleum Institute
Randa El Zein

2013

Participated in NAJAH exhibition
and our booth was the talk of the show for 2 years
Randa El Zein at Tony Robbins' Firewalker
Skydiving in Fiji
First 10km run
Trapeze jump in the Bahamas
Swimming with nurse sharks in Belize
all to help me conquer fear and what I thought was impossible
Randa El Zein

2014

Speaking at Sorbonne to hundreds of highschool students
Be You card set launched
Desert Warrior Challenge 10k – Oct
Summer camp launched
Randa El Zein at Tony Robbins' Firewalker

2015

Surfing in Sri Lanka, another vision board manifestation come true
First Enough is Enough women retreat
Got my PCC designation (almost 1000 hrs of coaching experience)
Happyness 101 Launched August 8th
First charity workshop event in Lebanon
Randa El Zein

2016

Walk-A-Thought launched
Parenting with Passion launched and was the most publicised of our events
Happyness 101 was part of UAE’s The National Program for Happiness and Positivity
Randa El Zein at Tony Robbins' Firewalker

2017

Participated in the Women Heritage Walk crossing the desert between Al Ain & Abu Dhabi
Randa El Zein
Became a certified Yoga instructor in Thailand
Randa El Zein

2018

May 5th:
Launched PASSIONABILITY event
Randa El Zein
September 14th:
Published my first big book
PASSIONABILITY
Randa El Zein
Started rock climbing outdoors
Randa El Zein
A future powered by passion lies ahead

Don’t just create goals, create happiness!
Happy people change the world.

Happy People Change the World
     

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