Randa El Zein

I'm an educational psychologist, certified life coach, author & creator of PASSIONABILITY.

Over the past 12 years, I have coached hundreds of people coming from all sorts of different walks of life who have the same underlying causes for their different struggles. 99% of the time, the personal struggles we experience have their root cause in having insufficient emotional intelligence and the inability to deal with past trauma. I was one of those people living a life that felt meaningless and struggling in almost every area of my life.

In my twenties, I was pursuing my #1 passion for Interior design which got me to live in Italy and use it as a home base for traveling throughout Europe, pursuing my other passion for traveling.

In my thirties, while living in Canada, I drifted from all the things that brought me joy. I was lost in an unfulfilling marriage and my career shift to real estate. I was the opposite of a person living powered by passion. A series of major life-changing events, got me to quit my short-lived marriage, and my interior design career and completely shift gears to equip myself with the necessary tools, certifications, and training to help me in my newfound #1 passion of building and being of service to a Love Generation. I jumped into the unknown wholeheartedly, guided only by my own belief in my new cause and the life purpose I was meant to fulfill. And when I felt ready, I started Be You Educational Consultancy and shortly thereafter moved back to UAE, to be close to my dad and to make a difference in this part of the world, where very limited options are available for people who felt lost as I was.

Randa El Zein

Find Your True Passion

Live a life powered by what you love

We are all here for a reason. We all have something great to offer because we are all unique in our own blend of wisdom, talent, abilities, and skills. You are what makes you unique and I will get you to own that uniqueness, be you, and live a life powered by passion. No compromise. No mediocrity.

I believe we need more happy people because happy people change the world. I’m here to build a love generation of happy people who are powered by passion. I believe happy people are those who bring their ALL to the game of life and utilize all their God-given unique set of gifts, talents, personality, and passion. That’s the essence of Being You.

I also believe that you have the power. The power to step up and change your life and change the world around you along the way. You have the power to choose to get out of your comfort zone and do things differently- more passionately – more you.

I traveled far and wide for my education and my preparation for this new role. I walked on burning coal in Florida, threw myself off a plane, twice, zip-lined the jungles of Belize and from the top of a skyscraper in Dubai, jumped off a 60-foot high pole in Fiji, walked on an active volcano in Greece, swam with nurse sharks, lived on 3 continents, gone to hell and back through that short-lived marriage, survived a 10-day silent meditation retreat, also survived the Desert Warrior Challenge- a 10K run with obstacles- and my favorite of all, I started rock climbing seriously at the age of 42. And at 45, I pursued a second master’s degree in Educational Psychology while at the same time working on healing myself back to recovery from the pain of fibromyalgia that crippled me for 3 years.

Work with Me

& I'll help you find your happy

I love the thrill of a challenge, new beginnings, and actually doing something I thought was impossible. I assure you, I will have you go through the same whether it’s through private coaching or through my private online community.

It doesn’t matter that I’ve gone through one of the most rigorous life coaching certification program in the world (that was ranked as #1 in 2021) or that I’m a certified Passion Test facilitator or that I’m trained to be a kids coach or that I’m a certified Yoga instructor or that I have well over 2000 hours of coaching under my belt or that I’m a certified Strategic Interventionist or that I have ICF’s PCC designation along with my Master’s in Educational Psychology and have many letters after my name.

It only matters that I absolutely kick-ass (like yours) into getting your sh*t out of the way, so that you can get more clarity and space to know what your passions truly are and then to have a game plan of how to bring more of that into your life and the world.

We have to start with why. Why am I doing this?
Because we need more happy people in the world…did I mention this already?!

“Since the beginning of my coaching classes I have been thinking to my self “what will this do for me?” and “how and when will I see the benefits from this coach?” Randa was not a therapist, nor was she someone who told me what to do. She was a coach. Someone who encouraged me, pushed me, helping me to see the ideas I was trying to create. A coach who helped me put my ideas into action and let me drive those actions into the results I so desperately wanted to achieve. Randa used great models and exercises along with challenges to get me to my goals. As these tools were taught and experienced, I started seeing results right away in my work life, home life and also play. I have grown into a better leader at work, a husband and father at home and have now been able to design and enjoy my free time the way I wanted with all three quadrants of my life meshing well with each other. I recommend this to all people regardless of the task, road block or confusion one may have in their own life. My advice is to trust the process and use the techniques she may offer. A giant thanks to Randa El Zein from me, my family, friends and co-workers.” -Anthony Haack

Vision & Mission

Be You International

Commitment to personal growth, happiness, empowerment and social change is what we thrive to instill in our community.

Our highly successful ‘east meets west’ approach brings together the modern Western self-help industry teachings and the ancient Eastern philosophies combining them with a strong affinity to the Middle Eastern’s unique cultural & societal norms and traditions in order to deliver practical, easy to understand methodologies, workshop events and products to inspire life-changing transformation. Be You International is at the forefront of the life coaching industry in Abu Dhabi, U.A.E.

Be You International is dedicated to inspiring young people to be Powered by Passion and to creating empowering services, products & workshops for our community. We are committed to inspiring confident future leaders & ambassadors for the greater good & to propagate a message of hope and positivity to the world. Ultimately, we intend to be the creators of a Love Generation and to be of service to it.

Be You International

My Logo Philosophy

The butterfly is a symbol of transformation, rebirth and metamorphosis. Our logo is a butterfly that is formed of little butterflies that come in different colors, shapes and sizes because we hope to inspire young people who come to us, to embrace their individuality. When we fully become ourselves, utilizing our own strengths and talents doing what we love; that’s when we serve the world best. Simply BEing YOU can make such a big difference.

The logo symbolizes the collective effort required to create a more passionate world. We are empowered knowing that our smallest words and actions have the power to start change. The border of our big butterfly is left open to show that sky is the limit for each of those little butterflies transforming the world in their own time, in their own way, at their own pace. We are all unique in our own be-you-tiful way. We are not born to be confined in a mold and be all the same. Our freedom to be who we are enables us to be the change we want to see in the world. This is the essence of a Love Generation.

Happy People
Change The World

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